First, ‘social media supervisor’ emerged as the brand new advertising job title. Then, ‘influencer’. Now, the ‘content material creator’ period is right here.
Content material creators are a not-so-secret superpower for extending your model’s or marketing campaign’s attain. In a current creator report, Sprout Social’s listening instrument discovered that the dialog on Twitter round content material creators elevated 35% 12 months over 12 months since 2017. That’s numerous chatter round a quickly-growing title.
And companies are catching on. Our analysis discovered that 74% of entrepreneurs deliberate to spend at the least 1 / 4 of their social funds on creator partnerships in coming months.
It’s time to incorporate creators in your social media advertising technique. When you’re desirous about bringing a number of onboard, writing a stellar content material creator job description will provide help to appeal to the best candidate. And this text is your place to begin.
What kind of content material creator function are you hiring for?
A content material creator does precisely what it says on the field—they create content material. However that’s a broad class filled with potentialities.
“The function of ‘content material creator’ can differ for manufacturers relying on their wants and the way they see content material enjoying its personal function of their general advertising,” says freelance content material creator and marketer Jayde Powell. “A content material creator is actually somebody that creates content material, and since there are a lot of forms of content material and methods to create them, I feel that must be clearly outlined.”
as a result of individuals use ‘content material creator’ and ‘influencer’ interchangeably, manufacturers oftentimes really feel the creators they rent have to have an internet presence and/or numerous followers. that’s not the case. a creator’s job is to create content material. dasss it. — jayde i. powell (@jaydeipowell) October 28, 2022
Earlier than you write your content material creator job description, ask your self these three questions:
1. What objectives do you wish to obtain by hiring a creator?
Broad objectives, like producing extra engagement and reaching new audiences, matter.
However get particular, too: What sort of content material would you like a creator to give attention to? For instance, Instagram Story posts, TikTok hyperlink in bio inclusion and model shout-outs on YouTube are a couple of of the highest content material codecs entrepreneurs plan on partnering with creators to make, based on our Creator Financial system report.
As Jayde put it, “A model could wish to rent a content material creator that particularly makes short-form movies for his or her social media channels. One other model might want its content material creator to jot down copy or design graphics for his or her print campaigns. Specifying what sort of content material you need will assist decide if somebody’s even certified for the function. ”
Narrowing this down will assist potential expertise determine whether or not they’re a superb match for the function, which is able to provide help to rent a creator proficient in the kind of content material that may finest obtain your objectives (extra on this under).
2. Would you like a contract creator, or an in-house one?
In-house and freelancer content material creators aren’t mutually unique. However they do have distinctive promoting factors.
Freelance creators can lengthen your attain into new communities via a trusted voice. Their content material will almost definitely stay on their channels, not yours.
That is notably worthwhile for brand spanking new product launches or campaigns you wish to create buzz round—one of many advantages of “unboxing” or “reveal” content material, which 42% of entrepreneurs companion with creators to make.
Be able to work with them on a contract, and be lifelike about pricing. If you’d like nice content material, pay accordingly.
In-house content material creators present extra assist in your each day posts and channels. With bandwidth as a primary problem for social groups, it is smart that 25% of entrepreneurs rent creators to cut back the burden of content material creation.
3. What kind of specialty are you searching for?
On the time of writing this text, there have been over 2,000 LinkedIn ends in the US for “content material creator” job postings.
However not all of those content material creator job duties are the identical.
Listed here are a couple of roles to contemplate:
TikTok content material creator
With the rise of this platform and short-form video, TikTok content material creators or specialists have gotten an increasing number of widespread.
When to contemplate: You wish to develop your presence and viewers on TikTok and diversify your short-form video content material on the platform.
Business-specific content material creator
A part of the draw of working with content material creators is their potential to domesticate a neighborhood round themselves or a topic they’re enthusiastic about.
This additional degree of being “in-the-know” provides your content material an authenticity enhance whereas connecting with a brand new viewers that shares the identical ardour about your trade.
This posting is out of doors life-style particular…
…whereas this one seeks creators enthusiastic about music.
When to contemplate: You wish to attain followers in a particular trade, otherwise you want somebody who’s deeply educated about your trade, services or products.
Social media content material creator
Chances are high, should you’re searching for a content material creator, they’re creating content material for social media.
However this title is value contemplating—particularly should you’re not hiring a creator with a platform-specific focus.
When to contemplate: You’re searching for an excellent social-savvy creator to reinforce your social campaigns, attain new audiences and construct connections along with your neighborhood.
Talent-specific content material creator
From short-form movies to memes, creating several types of property entails completely different expertise.
Creators would possibly focus on:
Brief-form video
Lengthy-form video
Images
Graphic design
Copywriting
Content material writing
The under place is searching for content material creators who’re particularly proficient in writing and optimizing content material.
When to contemplate: You’re searching for a content material creator with a laser focus in your most popular content material format.
Senior-level content material creators
A better-level content material creator would possibly lead ideation with different creators, handle content material tasks and have extra confirmed expertise.
This posting mentions that the senior content material creator will “ideate content material approaches with different creators, strategists, designers and stakeholders.”
When to contemplate: You’re constructing an in-house crew of a number of creators and wish one particular person on the helm.
Typical content material creator job duties
A creator’s duties will depend upon what your organization and crew want and wish to obtain with this function.
And be warned: One of many largest pitfalls companies fall into is creating descriptions which are both too imprecise or overloading the duties.
As Jayde places it, “Oftentimes, I see numerous asks in job descriptions that transcend creating content material, like asking creators to make content material and publish it on their channels. I’ve seen others the place the model will ask them to answer feedback. Whereas a content material creator could have the skillset of a social media supervisor, designer, author, videographer and/or photographer, that doesn’t imply they need to be doing the entire above.”
With that in thoughts, let’s get into a few of the commonest expertise listed in content material creator job descriptions.
Ideate, seize and publish visible content material: This may embrace photographs, memes, movies and graphics. However there’s usually a heavy video focus in creator roles. In spite of everything, 66% of customers suppose short-form video is probably the most participating kind of content material based on The Sprout Social Index™.
This may embrace photographs, memes, movies and graphics. However there’s usually a heavy video focus in creator roles. In spite of everything, 66% of customers suppose short-form video is probably the most participating kind of content material based on The Sprout Social Index™. Deep understanding of social platforms: Particularly vital for platform-specific content material creators. However for anybody crafting social content material, realizing every platform aids in creating extra impactful content material and even reaching wider distribution.
Particularly vital for platform-specific content material creators. However for anybody crafting social content material, realizing every platform aids in creating extra impactful content material and even reaching wider distribution. Staying on prime of developments: Leaping on developments helps creators develop their very own attain and presence, and does the identical in your model.
Leaping on developments helps creators develop their very own attain and presence, and does the identical in your model. Inventive storytelling: On the finish of the day, content material wants to inform a narrative. And content material creators are storytellers by nature.
On the finish of the day, content material wants to inform a narrative. And content material creators are storytellers by nature. Cross-team collaboration: This would possibly embrace working with a number of groups on story growth or to obtain suggestions.
This would possibly embrace working with a number of groups on story growth or to obtain suggestions. Familiarity with key KPIs: When working with in-house or freelance creators, leaning on efficiency reporting is a should when proving ROI.
Creators can also be requested to function “the face” of a enterprise. Whereas this isn’t at all times required, if that is what you need, be upfront about it.
Talking from expertise, Jayde put it finest: “I wish to understand how typically my picture, voice or likeness can be used within the content material. Particularly for video content material, if I’m anticipated to be the “face” of the model on a specific channel or if my voice can be used usually—that may influence my fee and the way I would like my contract to be outlined.”
Typical job expertise and expertise so as to add to your content material creator job description
Have in mind: The talents your creator will want all rely in your objectives, most popular content material and the capability at which you wish to rent them.
Listed here are some widespread expertise and experience you’ll discover in content material creator roles.
Filming and modifying: A should in case your perfect content material creator is creating photographs and movies.
A should in case your perfect content material creator is creating photographs and movies. Key phrase analysis: Related for creators you wish to rent to jot down touchdown pages, weblog posts and written net content material.
Related for creators you wish to rent to jot down touchdown pages, weblog posts and written net content material. Proficiency with particular instruments: When you use particular software program, like Sprout Social for publishing and scheduling , reporting and collaboration, embrace this within the job description. Making this a nice-to-have slightly than a requirement opens you as much as candidates you possibly can practice to make use of your software program. Intuitive platforms with accessible assist, like Sprout, make it straightforward to be taught shortly.
Capacity to work independently: “Working with little supervision” comes up typically within the spirit of giving your creators inventive freedom—each in-house and as freelancers–and likewise decreasing general burden on the enterprise.
“Working with little supervision” comes up typically within the spirit of giving your creators inventive freedom—each in-house and as freelancers–and likewise decreasing general burden on the enterprise. Expertise constructing a neighborhood: Whereas some job postings have a private follower depend requirement, constructing neighborhood isn’t at all times about numbers. Creators with expertise constructing a smaller, but highly-engaged neighborhood can generally be extra worthwhile than a big following with little engagement.
Whereas some job postings have a private follower depend requirement, constructing neighborhood isn’t at all times about numbers. Creators with expertise constructing a smaller, but highly-engaged neighborhood can generally be extra worthwhile than a big following with little engagement. Data of and keenness for the model or trade: A pleasant-to-have for some, essential for others. Take this Blizzard job posting for a World of Warcraft creator. To get content material that may really resonate with this area of interest viewers, their perfect creator candidate can have deep data of this recreation, in-jokes about its world and extra.
Communication expertise: Communication expertise are very important for creators who want to speak your model’s mission and story. However in addition they want to speak clearly along with your crew and stakeholders to safe buy-in.
Communication expertise are very important for creators who want to speak your model’s mission and story. However in addition they want to speak clearly along with your crew and stakeholders to safe buy-in. Expertise with and deep data of social media: Social media content material creators should perceive how social platforms they’re creating content material for work with a purpose to market your model efficiently.
Social media content material creators should perceive how social platforms they’re creating content material for work with a purpose to market your model efficiently. Capacity to work with quick deadlines: Be respectful of your creators’ time and don’t set unreasonable due dates. But additionally keep in mind that when creating content material round developments or for a marketing campaign, timeliness issues.
Again to fundamentals: Extra finest practices for job descriptions
Crafting a social media content material creator job description could also be new to you. However that doesn’t imply it’s best to skip together with finest practices in your posting.
These tried-and-tested finest practices could be extraordinarily useful with regards to attracting the perfect match in your model and crew.
Listed here are three bonus suggestions that transcend merely itemizing duties in your description:
Have lifelike expectations in your function
Simply because somebody can “do all of it,” doesn’t imply they need to—particularly in case your wage doesn’t match as much as the expectations.
Equally, provide the suitable compensation. For instance, you would possibly suppose it’s best to rent freelancers to keep away from hiring a brand new particular person, however familiarize your self first with what a freelancer with the abilities you want will really value.
Begin by evaluating the kind of content material and partnership you need out of this function. Then, prioritize the related content material creator job duties, and whether or not the pay and title match as much as the function you’ve outlined.
You can even require a portfolio of labor. Referencing the previous work of a potential worker helps you perceive whether or not or not they’re the best match for the place.
No matter in-house or freelance standing, it at all times pays to be upfront and clear about… effectively, pay.
As Jayde places it, “I feel it’s vital to obviously state how a lot the pay vary is for the particular person on this function and the way they are going to be paid. Is it a salaried place? Are they to be paid month-to-month? If the content material creator can be employed as a contractor or freelancer, will they be paid per asset or hourly? Having these ‘musts’ within the job description will assist manufacturers discover the expertise that matches finest for the function.”
Talk your values
Working with companions that align with their values is big for creators and types alike. In accordance with Sprout’s Creator Financial system report, 41% of manufacturers companion with creators to advertise their model values.
Partnering with a creator who shares your values means reaching an viewers who additionally shares them. And firm alignment with private values has change into extra vital to customers than it was in 2021, based on The Sprout Social Index™.
Share your values in your job description. Spotlight what’s vital to your model and your mission.
Your inner efforts replicate this as effectively. In case your model prioritizes DEI initiatives, make this clear in your job description. In Sprout job descriptions, we spotlight DEI initiatives and even embrace clear progress experiences on our efforts.
As seen in Sprout job descriptions: Sprout Social is proud to be an Equal Alternative Employer and an Affirmative Motion Employer. We don’t discriminate primarily based on id— race, shade, faith, nationwide origin or ancestry, intercourse (together with sexual id), age, bodily or psychological incapacity, being pregnant, veteran or navy standing, unfavorable discharge from navy service, genetic info, sexual orientation, marital standing, order of safety standing, citizenship standing, arrest document or expunged or sealed convictions, or some other legally acknowledged protected foundation below federal, state, or native legislation. Be taught extra about our dedication to range, fairness and inclusion in our 2021 DEI Report.
Define the kind of marketing campaign and the type of content material you wish to assist it
Anybody can create a job description that merely lists what expertise somebody wants and what they’ll be doing.
Write a content material creator job description that highlights the worth they’ll convey and, higher but, how your new rent’s work will contribute to your model’s development or mission.
For instance, this Warner Music U Rep content material creator place mentions what the function entails and highlights how the duties will convey worth to the content material creator they rent.
Write a content material creator job description to search out the perfect expertise in your crew
So what content material creator roles are interesting to you? In-house? Freelance? TikTok-specific?
The precise creator for you’ll rely in your trade, crew and content material wants. Use this text as a leaping off level to begin crafting your content material creator job description, then construct on it.
We’ve made it even simpler so that you can get began with our social media supervisor job description template, which helps set up your asks and discover the perfect new expertise in your crew.
