Podcasting for Marketing

Screentime_ The Enterprise of Content material Creation


How will we describe what your function is? Yeah. Like, what’s your job? Sure, precisely. I’m a really annoying multihyphenate that could be very fashionable nowadays, however I’ve a number of earnings streams, however I make content material largely for manufacturers to assist promote their merchandise. After which I do conventional performing and podcasting and writing as effectively. And the explanation manufacturers come to you is due to your attain, due to the influence you make and the content material you produce throughout platforms. What do you make of the content material that you can be placing out? The place do you align your self? Is it Tik Tok? Is the longer term about Instagram? Do you continue to even go on X? So I feel Tik Tok is completely the longer term. I feel when it comes to Tik Tok adverts, the quantity that you would be able to go viral on TikTok is so important. I imply, I feel if in case you have a podcast and you’ve got a specific explicit sound chew that goes viral, you in a single day now have this large following that you did not have earlier than. Or if there is a product, you are you are being pushed a product by an advert by somebody who’s authentically promoting it to you in a relatable, typically like comedic approach. And I feel folks actually relate to that like they did together with your video underwear proper on YouTube. However this is the factor. So after you have been introduced on the Ones to observe listing, Caroline and I have a look at the place we are able to discover you proper all over the place, frankly, the previously referred to as Twitter, YouTube, Tik Tok. So how do you make a chunk for every one or do you simply say, okay, I’ll make a video and I am simply going to ship it far and broad? Prefer it’s very time consuming and vitality intensive? Properly, it is determined by the consumer. So with completely different shoppers, the scope of labor is totally completely different. Perhaps it is a YouTube advert for one consumer, perhaps for an additional consumer. It is UGC content material, which is person generated content material. You might have completely different numbers of followers on every. Sure, Sure. However typically they’re pushing it simply on their socials. Typically I am pushing it on-line. It actually is determined by the consumer what the the deal is, the way it’s structured. Finally, are you embracing world of synthetic intelligence to reinforce the best way in which you’ll be able to produce content material? The one approach I am embracing synthetic synthetic intelligence is thru chat. G.P.S.. I take advantage of it day-after-day, largely simply to make pitch decks for various manufacturers after which typically for analysis. However that is it. How assured in the long run stability of the world through which you’re employed, do you are feeling how a lot do you assume you proceed to monetize in the best way that you simply presently monetize? I feel I really feel excellent about it as a result of I feel that is the best way issues are shifting. I feel we’re shifting away from conventional commercials and conventional promoting and we’re shifting extra in the direction of these form of like micro-influencers. And comedians are all driving, are working with manufacturers to promote merchandise. Like I really feel that that is the best way advertising goes and promoting goes. Like I purchase extra issues from Tik Tok adverts and Instagram adverts and YouTube adverts than I ever did from like commercials on tv. So I feel it is a good lane to be in. You might have a great following, however not large, proper? I feel it is honest to say. Who do you look as much as? Who’re the content material creators you attempt to mannequin your self after? Properly, or is that the unsuitable technique? You already know, I form of look to quite a lot of completely different folks, like podcasters. I look as much as folks like Bobby Althoff. She’s like one in every of these individuals who blew up in a single day. And that is precisely what I used to be attempting to say earlier. She had one podcast episode with a really hilarious comic that blew up, and her subsequent visitor was Drake. However that is simply because her her these little sound bites went viral on TikTok. So I look as much as folks like that who take actually attention-grabbing angles with their podcasting.