Where Food Comes From, Inc. Announces Lone Creek Cattle

CASTLE ROCK, Colo., Jan. 17, 2023 (GLOBE NEWSWIRE) — The place Meals Comes From, Inc. (WFCF) (Nasdaq: WFCF), essentially the most trusted useful resource for impartial, third-party verification of meals manufacturing practices in North America, right this moment introduced that Lone Creek Cattle Firm’s Licensed Piedmontese Beef has change into the primary model in North America to be licensed to The Paleo Weight loss plan® customary.

The Paleo Weight loss plan relies on the science of Dr. Loren Cordain, founding father of the fashionable Paleolithic diet motion, which emphasizes pure meats, fish and seafood, fruits, greens, nuts, and seeds. There are greater than six million Paleo-inspired meals shoppers within the U.S. and, in response to the Worldwide Meals Info Council, 148 million Individuals who say that meals product labels are inadequate to assist meet their dietary wants. The Paleo Weight loss plan meals certifications have been designed to serve this want by bettering wholesome labeling readability.   

Based mostly in Lincoln, NE, Lone Creek Cattle Firm is a number one producer of lean Italian heritage Piedmontese beef and is understood for its unbelievable tenderness, in addition to its farm-to-table strategy to cattle. The cattle are raised on household ranches throughout the Midwest and are verified for a wide range of manufacturing associated claims by the IMI World division of WFCF.

Licensed Piedmontese Beef turns into the primary within the market to attain the PaleoFLEX™ certification below the not too long ago launched third-party verified meals certification from The Paleo Weight loss plan, which is solely administered by The place Meals Comes From, Inc.  

“We’re more than happy to announce Licensed Piedmontese Beef as the primary model licensed to this rising new customary,” mentioned John Saunders, Chairman and CEO of WFCF. “We’ve a long-standing relationship with Lone Creek for different verification companies and are excited to accomplice with them to offer Paleo-inspired shoppers protein choices which are aligned with their desire for more healthy meals.”

The dietary profile would not lie. Licensed Piedmontese Beef has fewer energy, much less fats, and better protein per ounce than beef from different breeds, making it a great supply of lean protein for a nutritious diet. The mixture of leanness and tenderness ends in a constantly wholesome and scrumptious eating expertise. It’s an on a regular basis beef for everybody and we really imagine our PaleoFlex Certification proves it,” mentioned Ben Mohl, Director of Gross sales and Advertising, Licensed Piedmontese Beef.

“By reaching PaleoFLEX™ certification, Licensed Piedmontese Beef has met our excessive requirements based mostly on a long time of science to be a extra pure, better-for-you beef product,” mentioned Trevor Connor, CEO of The Paleo Weight loss plan, LLC. “We’re excited to assist Lone Creek Cattle Firm within the advertising and gross sales of its 57 licensed merchandise to an unlimited market of health-conscious buyers.”

ABOUT WHERE FOOD COMES FROM, INC.
The place Meals Comes From, Inc. is America’s trusted useful resource for third occasion verification of meals manufacturing practices. By way of proprietary expertise and patented enterprise processes, the Firm estimates that it helps greater than 17,500 farmers, ranchers, vineyards, wineries, processors, retailers, distributors, commerce associations, shopper manufacturers and eating places with all kinds of value-added companies. By way of its IMI World, Validus Verification Companies, SureHarvest, WFCF Natural (beforehand often called Worldwide Certification Companies and A Bee Natural), Postelsia and Sterling Options models, The place Meals Comes From options are used to confirm meals claims, optimize manufacturing practices and allow meals provide chains with analytics and information pushed insights. As well as, the Firm’s The place Meals Comes From® retail and restaurant labeling program makes use of web-based buyer training instruments to attach shoppers to the sources of the meals they buy, growing significant shopper engagement for our shoppers.

ABOUT THE PALEO DIET® FOOD CERTIFICATION PROGRAM
The Paleo Weight loss plan® is the sturdy and nutritious diet. Based by Dr. Loren Cordain 20 years in the past after a decade of peer-reviewed analysis, The Paleo Weight loss plan has change into essentially the most influential approach of consuming, sparking 1000’s of printed analysis papers and accelerating associated diet actions like low-carb, gluten-free, ketogenic, autoimmune, anti-inflammatory, and natural/non-GMO. The Paleo Weight loss plan meals certification program gives two requirements, TRUEPALEO™ and PaleoFLEX™, which clearly determine meals which are more healthy in response to diet science. These certifications cut back confusion and construct belief amongst shoppers and enhance gross sales and loyalty for meals producers and retailers. The Paleo Weight loss plan right this moment reaches over 30 million health-conscious buyers every year. Be taught extra about model licensing and meals certification at thepaleodiet.com/partnerships. The Paleo Weight loss plan® is a registered trademark of The Paleo Weight loss plan, LLC.

CAUTIONARY STATEMENT
This information launch incorporates “forward-looking statements” inside the which means of the U.S. Personal Securities Litigation Reform Act of 1995, based mostly on present expectations, estimates and projections which are topic to threat. Ahead-looking statements are inherently unsure, and precise occasions may differ materially from the Firm’s predictions. Essential components that would trigger precise occasions to range from predictions embrace these mentioned in our SEC filings. Particularly, statements on this information launch about trade management and demand for, and influence and efficacy of, the Firm’s services on {the marketplace}; and the potential for development in The Paleo Weight loss plan verification customary are forward-looking statements which are topic to a wide range of components, together with availability of capital, personnel and different sources; competitors; governmental regulation of the agricultural trade; the marketplace for beef and different commodities; and different components. Readers mustn’t place undue reliance on these forward-looking statements. The Firm assumes no obligation to replace its forward-looking statements to replicate new info or developments. For a extra intensive dialogue of the Firm’s enterprise, please confer with the Firm’s SEC filings at www.sec.gov.

The place Meals Comes From, Inc. Contacts
Jennifer Moore
Advertising Supervisor,
The place Meals Comes From, Inc.    
303-895-3002
jmoore@wherefoodcomesfrom.com

Jay Pfeiffer
Director, Investor Relations
303-880-9000
jpfeiffer@wherefoodcomesfrom.com

The Paleo Weight loss plan Contacts
Trevor Connor
Chief Govt Officer
The Paleo Weight loss plan, LLC
(970) 672-0909
trevor@thepaleodiet.com

The Paleo Weight loss plan Model Licensing
Jeffrey Dotson
Vice President, Strategic Model Licensing
The Valen Group
(619) 813-6227