Video Marketing Strategies



The Rochester People introduced right now a number of entrance workplace additions and promotions forward of their 68th season within the American Hockey League, which begins on Friday, Oct. 13 towards the Bridgeport Islanders at The Blue Cross Enviornment.

Andrew Mossbrooks enters his first season within the group because the crew’s multimedia journalist in 2023-24.

He joins the Amerks after spending the final two seasons with the Cincinnati Cyclones (ECHL), the place he served as public relations director and dealt with the broadcasting duties for all 72 regular-season Cyclones video games.

In his new function with the Amerks, Mossbrooks shall be chargeable for the creation of all written and video content material for each the Amerks and Rochester Knighthawks (NLL).

Mossbrooks joined the Cyclones as they returned to play after sitting out the 2020-21 season throughout the COVID-19 pandemic. He narrated the Cyclones’ return after an almost 600-day absence from the ice.

Following the 2022-23 ECHL season, Mossbrooks was acknowledged by the league as a finalist for the ECHL PR Director of the Yr Award for his excellent efforts with native media.

Mossbrooks started calling hockey video games for Millersville College whereas acquiring a bachelor’s diploma in broadcast communications. After commencement, the Pennsylvania native made stops within the North American Hockey League (NAHL) and the Southern Skilled Hockey League (SPHL) earlier than becoming a member of the Cyclones.

Anne Tokarski enters her first season because the crew’s advertising coordinator.

In her function, Tokarski is chargeable for aiding within the execution of all advertising methods for the Amerks, Knighthawks, and Blue Cross Enviornment. Tokarski contributes to the crew’s social media methods, aiding within the technology of distinctive, impactful, and fascinating content material, together with day-to-day administration of the crew’s content material calendar and social media pages.

A local of Chicago, Illinois, Tokarski graduated from the College of Illinois in Urbana-Champaign in 2023 with a level in communications. She is at the moment pursuing a post-graduate diploma in strategic model communications from her alma mater.

Evan Mikoll begins his first season with Amerks because the supervisor of inventive companies.

Mikoll shall be chargeable for creating concepts for upcoming in-game options and campaigns for each the Amerks and Knighthawks in addition to managing all of the behind-the-scenes work of the inventive crew.

Previous to becoming a member of the group, he spent 5 years as a media manufacturing coordinator for Nazareth College in Rochester and three years as a communication and video specialist with Walt Disney Parks & Resorts in Orlando.

Mikoll, a Buffalo native, earned a bachelor’s diploma in communications from Medaille College and a grasp’s in management and organizational change from Nazareth College.

CJ Scroger begins his first season as supervisor of ticket gross sales with the Amerks, the place he shall be chargeable for producing income by season tickets and group packages. He will even oversee the day-to-day operations of the gross sales division.

Prior to creating the transfer to Rochester, Scroger, who’s initially from Honeoye Falls, labored six years for the Albuquerque Isotopes (AAA affiliate of the Colorado Rockies) as their season ticket and group gross sales supervisor. He obtained a level in sport administration from Niagara College.

Scroger will report into Tim Darrow, who was just lately promoted to director of ticket gross sales. Darrow, a local of Rochester, has held numerous ticket gross sales roles since becoming a member of the group in 2015.

Sarah Murray joins the Blue Cross Enviornment operations crew as an occasion supervisor. Murray shall be chargeable for the oversight and administration of all occasions and video games on the downtown venue.

Previous to becoming a member of the group, Murray labored for Playbook Sports activities as an occasion operations supervisor. She has a bachelor’s and grasp’s diploma in sport administration from the College of Georgia. Murray was born and raised on Saint Simons Island in southeast Georgia.

Rochester begins its 68th American Hockey League season at residence on Friday, Oct. 13 towards the Bridgeport Islanders at The Blue Cross Enviornment. Amerks 2023-24 Season Ticket Memberships, which begin as little as simply $16 per sport, are on-sale now and include a number of Members-only perks and advantages. Full Season, Half Season and Quarter Season Membership choices are all obtainable. For extra data on Amerks Season Tickets or to enroll right now, name 585-454-5335 or go to